CEO & CO-FOUNDER, GOODIES BY MAGOOCH
“Being around females in the industry is great. It’s not just stoners out here!”
THE BLAZIN BAKER – Goodies by MaGooch has become a force to be reckoned within the California cannabis market. Jenny and her husband Rocky formed the company in 2009, after not being able to find a reliable and consistent edible manufacturer. Rocky was really the reason why they began. He could not find an edible he liked until they found an older woman making infused olive oil. Slowly but surely, Jenny found herself making at least a cake a day for Rocky and other family members. Shortly thereafter they found themselves at a dispensary trying to sell their edibles.
Jenny explained that she received some amazing branding advice when she first began. At first Goodies by MaGooch was Fresh Baked or something in the like, but a dispensary owner looked and them and pointed out five other companies with fresh or baked in the name. It was then they realized they needed to create a brand to differentiate themselves from the competition.
Pre-Cannabis Jenny was a bookkeeper and Rocky was a carpenter in the union, both were pretty good jobs but she explained that neither were as rewarding as their lives now. Now, they are able to truly help people. Jenny explained to me that they actually sponsor patients here and there. They are passionate about giving back to the people who are truly the foundation of the industry, the patients.