Greetings my friends,
It’s April now, which means within our industry the holidaze really are upon us. The cannabis community tends to infuse every holiday with our favorite festive plant and it’s easy to remember the clever ways we work marijuana into Halloween, Thanksgiving and Christmas. Finding a meaningful way to get the ganja into Guy Fawkes Day or Martin Luther King Day is sure doable but slightly more challenging. While it’s true that some of us honestly try and make every single day a “High” holiday, the highest day of the year is April 20th, AKA: 420. If you’ve worked in the cannabiz on 4/20 before you know it’s crazy busy and insanely fun. However you decide to celebrate, be sure you’re careful, caring and well prepared. If you’re looking for ideas on what to do, our events guide has some great suggestions including The Edibles Infused 420 Casino Night at Casa Vertigo. It’s our very first post Prop 64 and Measure M 4/20 in Los Angeles so let’s make it better than ever!
In this issue we explore the origins of the 420 mythos with an article from our own LC Squared and artwork by our cartoonist Breon Bliss, and also highlight the story of one of our favorite companies and allies in the medication mission: the always wonderful W Vapes.
4/20 isn’t the only high holiday this month, it’s also Passover from the 11th to the 17th and to help you prepare for it we had writer, actress and Hebrew teacher Rakefet Abergel visit Shifra & Alex Klein at the Mitzva Herbal Company to learn everything she could about Keeping Cannabis Kosher and to do a tasting of some of their holy deliciousness.
What she wrote is illuminating, insightful and fascinating so be sure to read it. I love getting educated by the people I work with.
We’ve also got lots of great new recipes, reviews, news and more. As always we appreciate you reading. Remember to smile at your budtender, tip your delivery driver and know your dose.
Please have the greatest Four Twenty ever and share it with people you care about.
Also – make sure you watch “Logan” and see “Legion”. They’re new and two of the best live action adaptations of Marvel Comics ever put on the big and small screen. Thanks.
~Truth is not obliged to stick to possibilities.
Patrick Ian Moore